These are the fonts and colours i have chosen to use. I have chosen them as I think they will attract the target audience and connotes the 'Pop' feel that i will be creating. They will all be used in continuity and this will create the brand identity. I have also chosen these fonts as when i was doing i found that the fonts were quite simple and plain, like 'Just Old Fashion' however I want to create something more fun and different so i have chosen some more interesting fonts which is what the focus group said they wanted- they wanted it to be fun and personal.
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