What name would appeal to you most? Why?
The focus group said the name which would appeal to then most was 'Student Sound'. They said that the name flowed nicely, it appears to give the students a voice and it is quite a simple name however it is bold as well. This connotes that the magazine will be simple but contain all information they would want to know.
What content would you like to see in a student magazine and why?
The focus group wanted a wide range of content in the magazine. Some examples- fashion, new music, TV, films, gossip, news about the college, sport and sport fixtures and the results from the sport fixtures,
What colour scheme would you like to see, dark colours or light colours? Why?
The colour scheme in which the focus group wanted was a mix between dark and light colours. This was because if it was all dark colours than it would be too dark and look dull and boring. Also if only light colours were then information wouldn't stand out. So by using a mix of both, it will bring sophistication, boldness and fun. White, purple, light blue. Overall make the magazine more professional and attractive.
What price range and why?
What price range and why?
The price range didn't vary very much because students don't have a lot of money, so the money that they do have has to be spent wisely. If the magazine was too expensive it wouldn't attract to them as the price would put them off straight away even if the content did interest them. So the price in which the focus group decided on was 60p. At 60p you would be getting all the information which they wanted but without the worry of the price.
Do you think a direct mode of address would attract students to my magazine?
The focus group thought that a direct mode of address was an important part of the front cover as it would make the student audience more connect with the magazine.
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